29th April 2010
Staverton Park Conference Centre, Daventry

This event will look deeply into what NPD practitioners themselves think the big challenges will be in the year ahead and beyond.

* How to work with the correct global and local economic models, especially when the think-tanks keep changing their minds?
* Understanding how humans really make decisions … all along the value chain?
* How to hit the sweet-spot where technical innovation meets consumer needs?
* How to manage individual funnels and stage gates as well as keeping sight of the whole NPD programme.
* How to get the brand strategy right for both home and overseas markets.
* How to use social networking software to “crowdsource” ideas and evaluate them.
* How to dip into “Open” and “Breakthrough” innovation.

Further Details
Additional information about this event is available online