14th - 15th May 2008 
Hilton Olympia, London

Sales promotions are a core part of both retailer and manufacturer business strategy.  However, it is difficult to monitor how successful a campaign has been or will be.  Communication and co-operation between retailers and manufacturers is fundamental to implementing campaigns that keep costs down and deliver brand building promotions that enhance the strength of a category.

Further Details
Additional information about this event is available online